CT Lottery

Your Ticket To Possible

A brand campaign that bucks the trend of traditional lottery messaging and gives center stage to the experiences that get enhanced with a win, not the wins themselves.

TV + YouTube + Instagram + 360 Campaign

KENOhh Yeah

We’ve all experienced that joyous wave of celebration when a big win hits. If not, dang, maybe next time.

TV + YouTube + Instagram + 360 Campaign

The Spirit of Winning

Ever been so stressed about buying presents during the holidays that you wished a snowman would hit you with a great gift idea? Or your decorations would give great suggestions via caroling? Same.

TV + YouTube + Instagram + 360 Campaign

Featured on Adweek

HIT Factory

How do all these huge wins get into these tickets? Because Tracy runs a tight ship at the HIT Factory.

TV + YouTube + Instagram + 360 Campaign

No Coins. Just Wins.

FastPlay allows you to skip the scratching and get straight to the winning. Coins aren’t happy.

TV + YouTube + Instagram + 360 Campaign

Scratch Experts

When you want to know which scratch games are the best, you ask an expert.

TV + YouTube + Instagram + 360 Campaign