CT Lottery
KENOhh Yeah
We’ve all experienced that joyous wave of celebration when a big win hits. Well, we brought that very real shockwave of happiness to life.
Campaign channels: TV, social (IG/FB), streaming audio, web, digital & ooh
KENOoooohhhhhhh Yeahhhhhhh.
10% increase in KENO sales
The Spirit of Winning
CT Lottery
Ever been so stressed about buying presents during the holidays that you wished a snowman would hit you with a great gift idea? Same.
Campaign channels: TV, social (IG/FB), streaming audio, web, digital & ooh
Featured on Adweek
Your Ticket To Possible
CT Lottery
A brand campaign that bucks the trend of traditional lottery messaging and gives center stage to the experiences that get enhanced with a win, not the wins themselves.
Campaign channels: TV, social (IG/FB), streaming audio, web, digital & ooh
Scratch Expert
CT Lottery
You don’t have to be a cat to realize that scratch tickets are extremely fun to play. But, it does help if you enjoy scratching.
Campaign channels: TV, YouTube, social (IG/FB), digital & ooh
CT Ad Show - Best of Show Winner / Gold in Integrated Campaign / Gold Pencil in Copywriting
